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Available Services

Purple Net

Optimize Treasury 

We understand the unique challenges that come with managing an online business, and we're here to help you navigate them.  Our expert team will work with you to optimize your top and bottom line through different leavers that work in tandem. This includes but is not limited to your payment providers rates, credit card declines on one hand. On the other hand, we'll  provide guidance on credit card fraud prevention to help you protect your business from financial losses and  order cancellations to keep your business running smoothly. With our help, you can focus on growing your business while we take care of providing optimal financial results.

The Strategic Levers

Payment Providers 

There are several fees that businesses need to consider. Two key types of fees are interchange costs (IC) and blended fees. Interchange costs (IC) are fees charged by the card issuing bank to process a transaction. These fees vary depending on the type of card being used (e.g. debit vs credit), the type of merchant (e.g. retail vs e-commerce), and other factors. Businesses are typically charged a percentage of the transaction amount plus a fixed fee for each transaction. Blended fees, on the other hand, are fees charged by the payment processor, which is the entity that facilitates the transaction between the merchant and the card issuing bank. Blended fees are typically a flat percentage of the transaction amount and are intended to cover the costs of running the payment processing network. Another thing to consider is hidden fees, these are extra charges that are not transparent to the customer and in most cases, the merchant. Some examples of hidden fees are chargeback fees, early termination fees, statement fees, and so on. Credit card declines can happen for various reasons such as insufficient funds, expired card, incorrect card details and security reasons. These can negatively impact the business by losing potential sales and also damaging customer satisfaction. Our service will help you understand these fees and costs, and how they impact your business. We'll work with you to analyze your current payment processing setup and identify ways to minimize fees and optimize your payment provider(s).

Order Cancellation

Order cancellations can be a frustrating experience for customers, especially when they are caused by false positives in fraud detection systems. False positives occur when a legitimate order is mistakenly flagged as fraudulent. This can happen when the fraud detection system is too restrictive or when it relies on outdated or incomplete data. When an order is cancelled due to a false positive, it can lead to a number of negative consequences for the business, including: Loss of revenue Damage to customer relationships Increased chargeback fees Damage to the reputation of the business To mitigate the impact of false positive order cancellations, businesses can take several steps: Review and update their fraud detection systems regularly to ensure that they are using the most current and accurate data Implement a review process for orders that are flagged as fraudulent, so that they can be evaluated by a human before being cancelled Communicate effectively with customers whose orders have been cancelled, and provide them with a clear explanation of the reasons for the cancellation and the steps they can take to resolve the issue We can help you optimize your fraud detection systems, to minimize false positives and maximize conversions. We'll work with you to analyze your current setup, identify potential vulnerabilities, and recommend solutions that are tailored to your business. Additionally, we will develop and implement an effective review process, and show you how to communicate effectively with customers whose orders have been cancelled. With our help, you'll be able to reduce the number of order cancellations caused by false positives and minimize the impact on your business.

Multiple Payment Providers Strategy 

A multiple payment providers strategy can be very beneficial for online businesses that sell to customers around the world. By offering multiple options, businesses can increase conversions and sales by catering to the preferences and requirements of different customers. This is especially important when it comes to international orders and foreign currency transactions. When it comes to international orders, businesses need to consider the different fees charged by payment providers for foreign currency transactions. These fees can vary greatly depending on the provider and the currency being used. Some providers may charge a higher percentage or a fixed fee for foreign currency transactions, while others may offer better rates. Additionally, some providers may also charge additional fees for cross-border transactions. It is also important to consider that some payment providers may not be available in certain countries or regions, which can limit the options available to customers. By providing multiple options, businesses can ensure that they can still process payments from customers in these regions. Our service can help you understand the fees and costs associated with international orders and foreign currency transactions. We'll work with you to analyze your current payment processing setup and identify ways to minimize fees and optimize your payment providers. Additionally, we'll provide guidance on how to navigate the complexities of international payments, and how to stay compliant with the regulations of different countries. We will also implement the needed changes. With our help, you'll be able to offer your customers a seamless and efficient checkout experience, regardless of where they're located.

Fraud Prevention

Preventing credit card fraud is a major concern for online businesses, as it can result in significant financial losses, as well as damage to their reputation. There are several strategies that businesses can use to prevent fraud, including: Implementing fraud detection and prevention tools, such as machine learning algorithms, that can identify patterns of fraudulent behaviour Verifying customer information, such as billing and shipping addresses, to ensure that they match Requiring additional forms of identification, such as a CVV code or a government-issued ID Monitoring for suspicious activity, such as multiple failed attempts to enter a credit card number or multiple orders from the same IP address In addition to implementing fraud prevention measures, businesses can also consider purchasing order payment insurance. This type of insurance can help protect a business from losses resulting from fraudulent transactions. It can cover the costs of chargebacks and other fees, as well as provide reimbursement for any merchandise that is lost or stolen during shipping. Our consulting service can help you develop an effective fraud prevention strategy that minimizes losses and maximizes conversions. We'll work with you to analyze your current setup, identify potential vulnerabilities, and recommend solutions that are tailored to your business. Additionally, we'll provide guidance on how to evaluate and purchase order payment insurance, and how to ensure compliance with industry standards and regulations. We shall then implement the tailor made solution from AtoZ . With our help, you'll be able to provide a secure and reliable checkout experience for your customers, while also protecting your business from financial losses.

Are You Ready to Accelerate Your Business?

Book a complimentary consultation with our industry experts to explore potential synergies and discover how we can elevate your retail sales, operations and technology.

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